Category: Direct Mail Marketing
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What is a Self-Mailer? Why Choose One?
Every If using direct mail is part of your overall marketing strategy (and there are some really good reasons that it should be), you have a number of options when it comes to getting your message out.
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Short Is Sweet: Why Saying Less Sometimes Converts More
You may have read the research: when it comes to Internet marketing, long copy converts more than short. In fact, it’s been proven that long copy can offer as much as double the ROI short copy provides. That’s the Internet, though. While it is true that long-form pieces in…
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What Direct Mail Services Can Your Businesses Access?
When it comes to doing direct mail for your business there’s a lot more involved than simply getting the address and stamp on your mail piece and waiting for the phones to start ringing. To be honest, there are a lot of moving parts and if you want to be…
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What is Direct Marketing?
What exactly is direct marketing? How does it differ from any other kind of marketing—and why does that matter to your business?
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Direct Mail and 4 Falsehoods About Modern Marketing
Direct Mail has been around for a long time. As a matter of fact, the earliest known form of direct marketing occurred in Egypt in 1000 BC, when a landowner wrote an advertisement on a piece of papyrus offering gold for the return of his slave. (We can quibble over…
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What’s the Recipe? Ingredients of a Successful Direct Marketing Campaign
Putting together a successful direct marketingcampaign takes more than a hit-and-miss approach. You can’t leave anything to chance, and it’s essential that you include the most important elements and that they all work together. Here are the three primary components that you need to ensure are rich, well-rounded and fully…