Category: Direct Mail Marketing
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The Role of Data in Direct Marketing
Data has become currency in direct marketing, and it’s going to stay that way for some time. It has always been valuable to have customer intelligence, but since the advent of digital marketing with its ability to track and measure, data has soared in value. It’s not only companies that…
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How Big Does My Direct Mailing Have to Be to Be Effective?
For many businesses the days of massive direct mailings are over. The increased costs of printing and postage for large direct mail efforts are simply prohibitive. But does the size of a mailing really matter—or can direct mail be effective on a smaller scale? Let’s be clear about something: When…
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Direct Mail and Online Marketing: A Powerful Combo
Some people still think that Direct Mail and Online Marketing are rather odd bedfellows. One seems kind of “old school” and the other is what’s happening today. In fact, by combining the two, businesses can end up with a powerful combination that produces more “bang” for their marketing buck. As…
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4 Critical Components of a Direct Marketing Strategy
With all the focus on digital marketing these days it’s often thought that direct mail no longer has a place at the marketing table. This isn’t true. With a little imagination you can make sure your direct marketing strategy complements your other activities.. Here are four critical components to include…