Home Remodeler Marketing: Is It Ever a Good Idea to Give Your Customers Remodeling Tools?

home remodeling marketingWhen professional home remodelers see clients walking around the site with hammers, saws, or power tools in their hands, they cringe. While most remodelers would say they enjoy interacting with their clients, this is not how they want to do it. After all, they’re supposed to hire you to use the tools, right?

There are some tools, however, that can actually help make the remodeling process more enjoyable. And believe it or not, it might be a good idea to actually put some of these tools into the hands of your clients.

Relax! We’re not talking about construction tools. We’re talking about home improvement applications for smart phones. There are apps out there right now that can help your customers do everything from select the right color to re-arrange their furniture—right on their phone.  Mashable.com has collected 10 Handy iPhone Apps for Home Improvement—all in one place. And these are things you can share with your clients—without having to worry about them getting in your way.

Why would you recommend tools to your clients—or perhaps more appropriately, people who are not yet your clients? You know that homeowners looking to remodel are always looking for ideas. These apps can actually help them see what’s available and can help them make the decisions they need to make before you start on a project. That can make their life (and yours!) easier. Why offer these tools to someone who is not even your client, yet? It demonstrates that you understand the questions they have and that you’re willing to help them get the best result available—even if they don’t build with you. It shows that you care about what’s important to them. And guess what? People like doing business with people they like—and trust.

Sharing this information with potential clients doesn’t cost you a thing—except maybe a couple of minutes of your time. But just because it doesn’t cost you anything doesn’t mean it’s not valuable. Homeowners who are thinking about remodeling are looking for information. Why not help them find it?

Let us know if you’re aware of any other tools that are safe to put in the hands of homeowners!