It is said that “no man or woman is an island” in the blogosphere. You can believe this if you can prove that people are visiting your blog. Knowing about your traffic and patterns will help you figure out what topics your readers are interested in and even what days and times may be best for posting. If you are active in social media (and you should be!), it’s important to monitor success. This can help guide your strategy going forward. For example, if you find that Twitter posts are converting better than Facebook, it makes sense to put more of your effort there.
Most of the blog sites have stats tracking in admin dashboards that give you some information regarding the people who visit. You can get information on your top posts and pages, followers and shares, clicks and comments, as well as search phrases and referrers.
If you want more details on statistical information, sign up for a free Google Analytics account. Google easily integrates Google Analytics, but you will want to download a plug-in for WordPress tracking.
The importance of tracking your blog is the collection of information. Over time, the information can be analyzed to provide a picture of user behavior at your blog. Knowledge is power. Knowing how many visitors you have and how they interact with your blog will help you make informed improvements.