A successful content marketing plan is geared toward bringing people in and turning them into leads and ultimately customers. The more successful a content marketing campaign is, the more people are brought in. There are a lot of different factors to keep track of to ensure the continued success of a campaign, and the ensuing ballooning customer data can be overwhelming. A software platform like HubSpot can help organize that data and determine how best to use it to get maximum exposure and maximum benefit from your content. Here are some tips for how to use HubSpot to maximize your social reach.
Content. Make use of HubSpot’s content marketplace. It’s a great way to connect with professional writers who can create high quality content on whatever topic you need. You can post listings based on the type of job you have available (e.g., blogging, website copywriting), as well as by industry, to focus on experts in a particular field. And you can integrate your writers and marketplace dealings with your HubSpot blogging software to make your content creation seamless. In a world where practically everyone on the Internet has a blog, you need to make your content stand out if you want to get noticed. And the only way to do that is to make sure it’s top quality. Which means you need to hire the best writers: people who are well-versed in their craft and who understand how your field works
SEO. Look at the keyword suggestions, and take full advantage of the analytics tools. HubSpot can provide insight into the best keywords for your industry, and then show you which ones are doing well for you. It can provide you with not just graphs of specific key phrases and their effectiveness, but automatic advice on how to use and track them better. It’s important to keep your finger on the pulse of what the people in your field are talking about and searching for, so that you can be the one they find. HubSpot can help you design your SEO strategy to get the best possible exposure.
Social Media. If you’re doing your job right, you probably have several social media channels across a number of platforms. Especially when you’re dealing with a large volume of comments, replies and other interaction on each one, it can be easy to get focused on a single channel for a period of time, while neglecting the others. HubSpot has a wide variety of social media tools, but probably the most useful one is Social Media Publishing. It allows you to post the same content to Facebook, Twitter and a host of other sites simultaneously, and keep track of all of them from a single dashboard. Attach a link, a blog post or an image, and even schedule the time when you want it to go live. It’s a great way to set goals for a social media campaign and carry them out at the touch of a button.
Content marketing is a bit like juggling. You need to keep half a dozen different balls in the air all the time. And the more successful your content is, the more balls you need to maintain. No matter how good you are at it, it’s too much to keep up on your own. But using a software platform like HubSpot can help you not only create a content marketing plan, but keep track of every aspect of it, in order to make your content as effective as possible.