At first glance, the chart on the left might leave many of you with horrifying flashbacks. But fear not because there may be a new glimmer of hope. According to HousingEconomics.com, home sales are expected to increase in the coming year. If they are indeed correct, this will be the first real increase in sales we have seen since the housing market crashed in ’06 like a drunken and underage joyrider. While this possible increase is good news in general, is your company positioned appropriately to take advantage of this? Home builders need to start getting found online now by potential buyers so they can set themselves up for success in the near future. Having an online marketing strategy as a homebuilder can only be beneficial. With so many people shopping and doing research for practically everything online, it is important to have a strong internet presence.
Picture this: the housing market is beginning to pick up again and your website comes up on the second page of a Google search while all your competitors are coming up on the first. Chances are you’ll look more depressed than the above chart does from ’06-’11. So if you haven’t already, start creating high-quality content for your website to make your website worth visiting. Create landing pages to generate leads and optimize each of your web pages to make it easier for customers to find you because you want to be the first company people find if the housing market makes its perousia.
How are you investing in your online presence?