Just How Big Is This “Social Media Thing”? (And what does it mean for you?)

just how big is this social media thingIt’s hard to turn around without running into someone who is talking about social media. But just how big a deal is it? And what does it mean for your business or organization?

Recently, Hubspot posted some interesting stats a while back that help gain a bit of perspective about what’s going on in the online world. Here’s just a sampling:

  • In 2010, 107 trillion emails were sent on the Internet.
  • Each day 2 billion videos are watched on YouTube.
  • Each month 30 billion pieces of content (links, notes, photos, etc.) are shared on Facebook.
  • In 2010, users sent 25 billion tweets.
  • Worldwide there are 1.97 billion Internet users.
  • As of December 2010, there were 255 million websites.
  • Worldwide, there are 2.9 billion email accounts.
  • Every minute 35 hours of video is uploaded to YouTube.
  • This doesn’t even include the explosive growth of Pinterest, which is the fastest growing social media platform, yet!

What does that mean for you? Three things come to mind immediately:

  1. The reach of social media is huge. This isn’t some geeky thing that’s happening in the corner of the Internet. This is where people are connecting.
  2. The impact of social media is growing: There is more content out there all the time and there are new ways to access that content.
  3. It’s easy to get lost in the shuffle: Businesses and organizations can’t simply throw stuff out into the ether and hope that people will find it. Just because you build it, doesn’t mean they will come.

What are the biggest challenges your business or organization faces with regard to social media? What excites you? What scares the tar out of you?

spencer powell inbound marketing certified professional

Blog Post Written by Spencer Powell

Spencer is the Inbound Marketing Director at TMR Direct. Spencer specializes in helping clients create and execute effective inbound marketing campaigns.