Master Your Blogging with an Editorial Calendar

Blogging-editorial-calanderSo, you have decided to create a new blog for yourself or your business. An editorial calendar can help you maintain a consistent and interesting year-round blog. It will also help you avoid wasting valuable time deciding what to write.

The experts say you should blog daily (or weekly at a minimum) in order to get and maintain readers. Consistent blogging might seem doable during slow months, but what happens during busier times of year? You don’t want a stop-and-go blog that gains momentum and drops off just as you are gathering readers and interest.

Editorial calendars help you find time to blog.

Think of blogging as a marketing tool. Everyone should make time to market themselves or their business. Sit down with a calendar and create time to blog.

  • Schedule daily blogging time. If you put aside 15-30 minutes each workday it won’t seem so overwhelming.
  • Schedule your blogging time during your most productive time of the day. You develop better content when your creative juices are flowing.
  • Anticipate busy times of year and formulate a plan. This will enable you to write more during the slow weeks to prepare for the busier weeks.
  • Find guest bloggers for the busy times of year. Looking ahead will help you to find experts for various topics.

Editorial calendars improve the effectiveness of blogging time.

Create a plan for your assigned time to help you avoid writer’s block.

  • Read other relevant blogs and comment when you feel inspired.
  • Create a list of topics you want to cover.
  • Work on your editorial calendar.
  • And … of course … write!

Editorial calendars help create interesting content.

Convert your list of topics to a series of blog posts. Assign the different topics to days on your calendar. Consider the following:

  • Space out different subjects throughout the year to maintain interest.
  • Vary the style of your posts: lists, question and answer, interviews, case studies, opinion-based posts, fact-based posts and guest posts.
  • Order your topics in a sensible way. For example, create a series of blog posts that build on each other.
  • Leave room for spontaneity. Replace scheduled blog posts with breaking news and developments in your industry when necessary.

Continue to keep a list of ideas and links for blogs after your calendar is complete. This can help you create a consistent blogging plan that will keep you going year-round.

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Blog Post Written by Spencer Powell

Spencer is the Inbound Marketing Director at TMR Direct. Spencer specializes in helping clients create and execute effective inbound marketing campaigns.