If you are familiar with the HubSpot academy, you may have completed and received your Inbound Marketing Certification from Inbound Marketing University. Today HubSpot discontinued the Inbound Marketing University and replaced it with a new certifitication program (and a new online badge!) that responds to the ever-changing environment of inbound marketing.
The new certification can be taken for free by anyone and tests your knowledge of the Inbound Marketing Methodology. You have 60 minutes to answer 50 questions covering each stage of the inbound marketing process.
To download a study guide and get ready for your test, click here. Think you’re already an inbound marketing expert? Give the test a shot and test your inbound marketing knowledge. Take the test right now!
Excerpt From HubSpot
Since 2006, inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.