We all know that the most important stat to truly measure your marketing success is that conversion to customers. The first step in this process online is to gain traffic to your site, but a lot of builders stall after this point. The goal is to convert the traffic you get into leads and ultimately customers. In order to this, you need to have effective landing pages. I have seen when a landing page can be more of a road block to your visitors. It can be quite frustrating when you are doing everything right to get people to your site yet your phone remains silent and your inbox is not getting any new inquiries.
You can avoid this issue by evaluating the effectiveness of your landing pages and implementing these four tips for higher conversion rates:
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Simple and Straightforward: Generally the visitor has arrived on a landing page because they were interested in an offer, an ad or a product. You have their interest, so do not clutter the landing page with too many details; sell! Use the landing page as your closing tool.
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Keep your eye on the prize: Figure out what is it that you want to accomplish with the landing page and stick to it. You should remove any distractions on the page such as navigation menus, other offers, irrelevant links, and too many pictures or videos.
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Give to Get: Sometimes visitors are turned away by how much information requested for what they are getting. They ask if the value for what they are getting is worth giving out so much information about them or worth the time. If you want more information then the value of what you are giving has to exceed the information you are requesting.
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Value the Process: Your visitors are people who are in various stages of the buying process. Evaluate at what stage of the sales funnel your offer and landing page is targeting. Determine your offer and message based on where they are and speak to the person.
Are you using landing pages today to convert website visitors into leads?
Blog Post Written by Spencer Powell
Spencer is the Inbound Marketing Director at TMR Direct. Spencer specializes in helping clients create and execute effective inbound marketing campaigns.