Optimizing Twitter: Marketing Insider’s Secrets

optimize twitterYou may think you don’t have time for Twitter.  But, actually, Twitter is pretty easy to use. It’s a habit that only requires you to talk about your experiences, views and opinions that are central to your brand or personality. Twitter gets used because it is simple, not complex. Think of it as a micro blogging tool.

It is important to think about how your tweets impact search results, so your updates can be easily found.  Keywords are the stuff that search is made of, so it’s important to include your keyword strategy on Twitter as well.

Tips for Twitter Optimization:

  • Use Hashtags – a hashtag (“#”) is used in front of a word or set of words to ensure that search engines pick them up. For example, use a hashtag in front of your brand: #nike.
  • Use your keywords whenever possible – as people search for keywords, the top results and newest results appear.
  • Follow and retweet – if you are a follower, you will be followed.  Find some people to follow! Retweet only what you think adds value so you can earn credibility as a source that others will follow.
  • Ensure tweet links are retweetable – save a solid 10-20 characters of room for retweets to add “RT@username”.
  • Include keywords in your Twitter bio – add important keywords to the about section. Search engine results often display your Twitter bio, so it’s important to use keywords you want to be found for.
  • Send your tweets during optimal traffic times – there will be a lot of competition, but send early afternoon between 1pm to 3pm anyway for your chance to chime in.

Many people tweet, but few drive content passionately. These tips can help you to do both.


jimmy donnellon – inbound marketing professional

Blog Post Written by Jimmy Donnellon

Jimmy is an inbound marketing professional with a background in public relations and marketing. Jimmy helps his clients found on the web, convert visitors into leads and helps them track their results.