What’s Your Direct Mail Marketing Strategy?

  • Author: admin
  • Posted on: May 31, 2015
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  Chess is probably one of the more strategic board games one can play. Even casual players carefully consider how they will mount their attack.  It’s been said that what sets world-class players apart from the rest is their ability to “think 10 steps ahead” of the competition. Read More

Four Major Direct Mail Blunders and How to Avoid Them

  • Author: admin
  • Posted on: April 29, 2014
Image for Four Major Direct Mail Blunders and How to Avoid Them
  Direct mail remains a very powerful marketing tool and a key component to any integrated marketing strategy—if it’s done properly. There are, however, some principle fundamentals that govern your success. Unfortunately, it’s fairly easy to make mistakes with these fundamentals that can dramatically (and negatively) impact the outcome of your direct mail efforts. Let’s take a look at four common direct mail blunders that many businesses make and talk about how you can avoid them. Read More