Are You Only Telling Half Of Your Story?

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  It’s easy to assume that your customers and prospective customers know you better than they really do. So many times, however, that’s a faulty assumption. A lot of companies are multi-faceted: they have capabilities on a number of different levels. But their customers’ view of them can often be one-dimensional. Are you missing out on business because potential clients simply don’t know about your capabilities? Here’s an example of what I’m talking about. A number of our clients are in the custom homebuilding and remodeling industry. Several of them started doing marketing with us right about the time that the new housing market went into the tank. What a terrible time to be marketing homebuilders, right? Read More

Using the Buying Cycle To Create Effective Targeted Content

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  Here’s a pop quiz: What’s the purpose of creating content for your brand? Is it to drive people to your site? To generate leads? To increase sales? Or to stay on customers’ radars after they’ve made their purchases, so that they’ll buy from you again next time? The answer is, of course, all of the above. There are all different things you can use your content for. And each of those uses requires you to have a different type of content. So how can you plan your content for maximum effect at all levels? Our friends at HubSpot suggest that you link your content to the five stages of the buying cycle, in order to stay connected with customers throughout the entire process.  Read More

Inbound Marketing is Direct Marketing

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You may be familiar with the term inbound marketing and you may not be!  Inbound marketing is defined by Wikipedia as a marketing strategy that focuses on getting… Read More