Clip, Clip – Do Coupons Have a Future in Direct Marketing in 2015?

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  So, you thought coupon-clipping went out with the Sunday newspapers delivered to your door for reading over breakfast, didn’t you? Wrong! That might be the image that pops into your head when the word is mentioned, but a recent report from Experian Marketing Services shows that coupons are still a direct marketingdrawcard—even in the digital marketing world. Read More

Online Marketing: When is a Deal Not a Deal?

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To coupon or not to coupon? That is the question! First of all, we apologize for our butchery of the words of William Shakespeare. Second, we apologize for using “coupon” as a… Read More