If people simply did what we wanted, marketing would be simple. Unfortunately, it requires a bit more work and customers need direction, motivation and incentive to do what we want them to do. An effective call to action (CTA) accomplishes these goals and should always be used in your direct mail campaign. Crafting an effective CTA requires effort and thought. Suggesting someone check out your website or follow you on Facebook isn’t enough when it comes to direct mail. Read More