Direct Marketing: Planning for the New Year

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  The end of an old year means it’s time to start marketing for the new one. Maybe you’ve planned this for awhile and already have some great ideas, or maybe this is your first time marketing and you feel a bit lost. No matter what your experience, a good direct marketing plan is vital, but can be overwhelming if you try to do everything at once. Today, we’ll focus on a few key areas to pay attention to during next year’s marketing plan. Read More

Learning from the Past: Lessons to Take from the Past Year

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  The year 2015 has barely begun, but business owners are already determining how to ensure their companies do better this year than last year and how to make this year as profitable as possible. Unfortunately, many business owners aren’t fully aware that looking back to 2014 could have plenty of benefits. Today, we’ll look at some of the smart marketing moves companies made in 2014, as well as some of the mistakes business owners make each year. We’ll show you how to avoid pitfalls and have a successful business year. Read More

Direct Mail: New Year’s Mistakes

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  After the holidays, most people take a rest from shopping, bargain hunting, and analyzing selections at competing stores. However, retailers experience no such reprieve. We understand retailers must keep profits up after the holidays, and how frustrating it can be when potential shoppers don’t respond to direct mail material. In fact, direct mail often ends up in the garbage, but if you avoid certain mistakes, customers will search out opportunities to visit your store and purchase your products. Today, we’ll look at a few common direct mail mistakes and how to avoid them. Read More