Criminals have never been slow to exploit an opportunity, and identity theft is rampant in the United States. One of the reasons so many consumers are reluctant to provide their personal contact information is because once a savvy thief gets hold of direct marketing data, it’s a short step to having enough information on someone to access their credit report. And we all know what happens next, right? The Direct Marketing Association (DMA) recommends that responsible marketers take necessary steps to protect consumer information. Read More