What Direct Mail Services Can Your Businesses Access?

  • Author: admin
  • Posted on: October 17, 2016
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  When it comes to doing direct mail for your business there’s a lot more involved than simply getting the address and stamp on your mail piece and waiting for the phones to start ringing.  To be honest, there are a lot of moving parts and if you want to be successful with your direct mail efforts (and not spend more money than necessary) you’ll probably want to take advantage of some of the services a professional mailing house has to offer. Here’s a quick overview of some of those services (and what they’ll do for you). Read More

Weighing Direct Mail Success (A Long-Term View)

  • Author: admin
  • Posted on: March 18, 2015
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  In today’s market, any form of marketing has to pull its own weight. Businesses can’t afford to engage in marketing efforts that don’t produce. But calculating the effectiveness of your direct mail efforts can be a little more involved than it appears on the surface. How do you weigh the success of your efforts? Read More

Pros And Cons Of Hiring an Employee vs an Agency

  • Author: admin
  • Posted on: February 9, 2015
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  Just because you have a good product, great service, and wonderful employees doesn’t guarantee that potential clients will be lined up outside your door clamoring to do business with you. While those things are essential for a successful business, they’re not enough by themselves. You need to get your business in front of the right people in a way that allows them to see what you have to offer. And then you’ve got to engage potential customers and nurture that relationship until they are ready to buy. Read More