Something Old, Something New . . .

  • Author: admin
  • Posted on: August 9, 2015
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  There always seems to be a bit of a battle between “Old School” and “New School” when it comes to direct marketing. Direct Mail definitely falls into the “Old School” camp. It takes longer to create. It takes longer to deliver. It’s generally more expensive (you have paper, printing, mailing, and postage charges). And the response isn’t instantaneous.  Read More

What Makes a Great Direct Mail Letter?

  • Author: admin
  • Posted on: September 3, 2014
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  Years ago The Wall Street Journal sent out a direct mail package that (based on performance) has to rank as one of the most effective mailings ever. That assumes, of course that you consider generating some $2 billion in revenue as a good direct mail performance! The mailing included a letter, excerpted here: Read More