Content Marketing On a Budget
In a recent survey, 90 percent of marketers said they considered content marketing to be at least a medium, if not a high priority in their… Read More
Content Marketing Failures – A Cautionary Tale
“Content is king.” By now, you’ve heard this probably a thousand times. It’s the mantra of the content marketing movement. But what this simple statement fails to… Read More
Picking Your Battles – Choosing the Right Social Networks To Promote Your Brand
There are tons of social networking sites out there. There’s Facebook and Twitter, of course, at the top of the ladder, with Google+, Instagram, Pinterest and others below them, and a number… Read More
How’s That Social Media Thing Working Out For You?
Despite all the hoopla about social media and how it’s changing the face of business, forbes.com reported that there’s a big difference between talk and practice. Of the… Read More
Delivering a Personalized Marketing Experience To Your Audience
The difference between inbound and outbound marketing is like the difference between archery with a bow and arrow and archery with a grenade launcher. Inbound marketing finds and targets a very specific… Read More
McDonald’s Canada – Building Trust With Transparency
“Truth in advertising” has become almost something of a punch line over the years. Brands aren’t allowed to lie outright about their products, but “spinning” the facts and sweeping unpleasant truths… Read More
Tips For Marketing With Pinterest
It’s easy to market on widely used, general purpose social networks like Facebook and Twitter—as long as you know what you’re doing, anyway. But smaller, niche… Read More
Are 90% Of Your Customers Recommending You?
For years, word-of-mouth advertising has been the Holy Grail of the marketing world. Nothing else touches it as far as effectiveness. Ah, but getting people to recommend your products or services to others remains a huge challenge. Just how… Read More
Buying On Facebook: The Way Of the Future? – A Look At Social E-Commerce
The entire purpose of content and social media marketing is to drive people back to your site, so that they can ultimately buy what you’re promoting. It may take some time, but eventually you turn your social media followers… Read More
Social Media On the Go – Using Mobile Marketing
More than half of Facebook users access their accounts from a mobile device. On Twitter, that number is more than 60 percent. The modern world is one people can take with them… Read More