Solving Two Big Direct Mail Challenges with One Small Stroke

  • Author: admin
  • Posted on: March 17, 2016
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  If you talk to almost any company that uses direct mail as part of their marketing strategy to drive business, you’ll probably hear them mention two big challenges their direct mail efforts face: (1) getting their mail opened and (2) getting people to respond. Read More

Give Me One Good Reason to Open This Envelope!

  • Author: admin
  • Posted on: March 20, 2015
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  These days it’s not enough to “send out a mailing.” No business can afford to spend money on marketing that doesn’t pull its weight. If you’re going to use direct mail, you need to make sure that what you send out generates a response. Read More