#HowToHashtag

  • Author: admin
  • Posted on: February 27, 2014
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Over time, hashtags have become an important part of our culture. Though their use has somewhat devolved into the bizarre and ridiculous, in other ways they’re an important part of how we share information. Twitter uses them, Instagram uses them, and now Facebook has introduced hashtag use as well. So the question is, how can you harness this powerful force and use it to promote your brand? There are several ways.  Read More

Content Marketing Trumps the Super Bowl – Part 2

  • Author: admin
  • Posted on: February 9, 2014
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  The Super Bowl is probably the biggest marketing event of the year—so much so that we couldn’t cover all the brilliant content marketing tactics in a single blog post. Yesterday, we talked about how Doritos and SodaStream used online content to promote their Super Bowl ads. Today, we present two more companies, who switched things up and used the Super Bowl to promote their online content. Newcastle Brown Ale – If We Made It Read More

It’s Official: Content and Social Media Trump the Super Bowl for Marketing Power – Part 1

  • Author: admin
  • Posted on: February 7, 2014
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We’ve often talked about how traditional forms of advertisements such as TV commercials are no longer effective. People mute them, change the channel, or just don’t pay attention to them. But there’s one magical time of year when that’s not true: the Super Bowl. The Super Bowl Ad phenomenon is truly a stroke of marketing genius. Everyone looks forward to them—even those who don’t necessarily watch football. They’re clever, funny, have high production values, and often feature A-list celebrities. In fact, ads are so widely viewed that 30 seconds of Super Bowl airtime this year cost companies about $4 million. Read More