Sometimes businesses get caught up with one particular form of marketing. For some it may be whatever has worked for them in the past. They’re familiar with it and they’re comfortable doing it. They don’t want to rock the boat—or learn something new. Other companies are enamored with whatever the newest technology is. They jump in with both feet—and often put all their marketing eggs in one basket, whether it’s Twitter, Facebook, or Instagram. Unfortunately, that generally doesn’t turn out so well. Read More