Why Your Direct Mailings Won’t Work On Their Own

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  Did you ever take something apart as a kid, just to see how it would work? Then you’d put it back together again—and notice that you had an extra part of two on the floor? Whatever it was you took apart didn’t work right anymore, and the “extra” part on the ground didn’t do much by itself. Read More

Is Your Direct Mail Trying to Do Too Much?

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Sometimes we just ask too much out of our direct mail efforts. Budgets are tight. Resources (both financial and personnel) are scarce. We’re all trying to do more with less. It can… Read More