Friends Don’t Let Friends Do “Junk Mail”: 3 Ways to Keep the “Junk” Out of Your Mail
A lot of consumers (and this would include many of your potential customers) make no distinction between “direct mail” and “junk mail.” That’s unfortunate, because well-done direct mail can be an effective part of your overall integrated marketing strategy.
It’s not surprising, because there has been a lot of junky direct mail produced over the years. Let’s look at three basic reasons why people who receive it consider it junk. And let’s also talk about what you can do to ensure that mailings your send aren’t perceived this way. Read More
