How to Increase Your Response Rates with a Microsite

  • Author: admin
  • Posted on: January 11, 2015
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  Increasing the response rates from your direct marketing campaigns is an ongoing project for most marketers.  Direct mail works best with mailing lists you own, such as existing clients or people who sign up to receive your promotions, but even if you use rented lists there are ways to maximize the return on your investment. One of these ways is to create a microsite for each campaign: Read More

7 Steps to Direct Mail Success

  • Author: admin
  • Posted on: July 12, 2014
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  When it comes to marketing these days, online efforts and social media tend to grab the headlines. But direct mail marketing remains a very effective tool for quite a number of businesses and organizations. As a matter of fact, there are some audiences that respond better to direct mail than they do to newer marketing methods. Read More

Direct Mail Success: Re-thinking the 40-40-20 Rule

  • Author: admin
  • Posted on: May 21, 2014
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  For many, many years experts have preached that the secret to direct mail success lay in following the revered “40-40-20 Rule”: 40 percent of a direct mailing’s success is dependent upon the list; 40 percent of the success comes from the offer; and 20 percent of the success is due to the creative. Does that old axiom still hold true in the digital age, or has it gone the way of the fax machine and the 22¢ stamp? Read More