Direct Mail for Nonprofits: Identifying Customer Segments

  • Author: admin
  • Posted on: September 12, 2015
Image for Direct Mail for Nonprofits: Identifying Customer Segments
  Segmentation for nonprofits is a two-pronged exercise, split between market and customer segments. Each informs the other and, when worked in tandem, is one of the most powerful ways to make direct mail marketing truly effective. Getting it right avoids the scattergun effect of mailing disinterested parties. Read More

How to Make Direct Mail Work for B2B Markets

  • Author: admin
  • Posted on: March 28, 2015
Image for How to Make Direct Mail Work for B2B Markets
  The common view of direct mail is one of a campaign that delivers marketing materials directly into the mailbox of potential customers. Usually, those customers are the consumers, and the idea of using the same method to reach business-to-business (B2B) clients simply doesn’t occur. That’s not entirely accurate, however, as marketers have found business mailing lists to be a powerful way to reach prospects and generate sales leads. Read More