Thinking Outside the (Post Office) Box

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Recently, the Internet was all-a-twitter (pun intended) with the news that—beginning in August—the United States Postal Service (USPS) would no longer be delivering letters on Saturday. That announcement was followed by rumors… Read More

Marketing Lessons from the Princess Bride

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Guest Post, Mike Smith In The Princess Bride (one of my all-time favorite movies) Inigo Montoya utters one of my favorite lines of all time. After his evil boss, Vizzini, repeatedly cries… Read More