Direct Marketing Integration: Recognizing Strengths & Limitations of Different Tools
It’s important to use the right tool for the right purpose. Everybody knows that if your want to make an omelet; you have to break some eggs. But you probably wouldn’t use pliers to do it. It’s inefficient. You’d end up with a mess on your hands and egg shells everywhere (including in the omelet). It’s just not the right tool for the job. Read More