Let’s face it, a lot of people tasked with doing marketing for their companies don’t come from a marketing background. Maybe you’re one of them. You’re expected to produce good marketing results, but sometimes it sounds like other marketing people are speaking a foreign language. And let’s face it, marketing (and marketing terms) has changed over the last few years. So a lot of what you may have learned in your basic marketing classes in college can be pretty outdated. Read More