Who Still Uses Direct Mail? (How About Apple?)

  • Author: admin
  • Posted on: December 2, 2013
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Does direct mail marketing still have a place in an online world? After all, who still uses direct mail today? The answer just might surprise you. One of the most innovative and forward-thinking companies in the high-tech world knows that sometimes the tactile appeal of a piece of mail delivers what a post or a tweet just can’t. The online technology reporting site TechCrunch recently reported that the Cupertino computing giant mailed out a set of slick posters featuring outstanding images of their ultra-cool-looking new Mac Pro computers. Is Apple going “old school” with their marketing? Read More

Direct Marketing Success: Tricks or Treats?

  • Author: admin
  • Posted on: July 5, 2011
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Don’t bother checking your calendar. The end of October is still a long way off. But for those of us engaged in marketing businesses or organizations, the question of “trick or treat?”… Read More

Inbound Marketing is Direct Marketing

  • Author: admin
  • Posted on: January 19, 2011
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You may be familiar with the term inbound marketing and you may not be!  Inbound marketing is defined by Wikipedia as a marketing strategy that focuses on getting… Read More

The Art of the Direct Marketing Offer

  • Author: admin
  • Posted on: September 2, 2010
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Motivation is the art of getting people to do what you want them to do because they want to do it. — Dwight D. Eisenhower Who knew that our 34th President was such a marketing guru? Many business people assume… Read More