3 Reasons Direct Mail Still Matters in an Online Age
![Image for 3 Reasons Direct Mail Still Matters in an Online Age](https://www.tmrdirect.com/wp-content/uploads/2014/11/3-reasons-direct-mail-still-matters-in-an-online-age-225x175-c-default.jpg)
There was a time in the not-too-distant past when consumers (and businesses) got a little tired of all the direct mail pitches they were receiving. A big reason for that is that many businesses did a poor job of selecting their lists, crafting compelling offers, and giving consumers a good reason to respond. Instead of helping consumers make good decisions, they bombarded them with sales pitches. And responses to direct mail began to dip. Read More