The Difference Between Sales and Marketing (and How That Should Affect Direct Mail)

  • Author: admin
  • Posted on: January 30, 2015
Image for The Difference Between Sales and Marketing (and How That Should Affect Direct Mail)
It’s not unusual for businesses to lump sales and marketing together—particularly when personnel wear multiple hats. And while sales and marketing are related, and should work together, they are two very different things. Understanding the difference is important, and has an impact on how a company engages in direct mail. Read More

Smarketing: The Marriage of Sales and Marketing

  • Author: admin
  • Posted on: March 8, 2012
Image for Smarketing: The Marriage of Sales and Marketing
In many companies there is constant tension between the sales and marketing departments. The people in sales complain that marketing never gives them good quality (read that as “qualified”) leads. Marketing people… Read More