By now, most brands realize that a social media presence is essential to their success in marketing. However, not everyone is entirely sure what that really entails, and that confusion can lead to poor choices and sloppy management. It’s one thing to “have a presence,” but it’s quite another to have a solid social media strategy that helps you promote your brand. Here are 3 mistakes that companies often make with their social media strategies and how you can avoid them.  Read More