Black Hat SEO Got Run Over By Content

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So what do In case you haven’t heard, there’s big news in the world of SEO. Google has updated its algorithms so that keyword density plays a much more minor role in search results than it used to. In fact, using keywords more than a couple of times apiece will get your site penalized and make your content rank lower in the results, rather than higher. What does this mean? It means the end of black hat SEO. The practice of surreptitiously stuffing a site with out-of-context keywords to boost its popularity artificially is no longer effective. Instead, the winners of the battle for search supremacy are the ones with the best content. Read More

SEO Tips For PPC To Help You TCB

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Pay-per-click (PPC) advertising can be very effective in driving customers to your site. It’s a bit of a hybrid of inbound and outbound marketing. On the one hand, it targets customers through… Read More

How To Get Management Buy-In To Use Content Marketing

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  Changes never go down well. Often, it takes coming almost to the brink of disaster to get management to realize the company needs a new direction. If your retirement community is in dire need of marketing help but you… Read More

The New Marketing

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You’re driving down a busy street, when you pass by a billboard. “Pauline’s Pet Supplies!” it says. “Best Dog Chew Toys in Town!” But you don’t have any pets, much less a… Read More

SEO 101 For Today’s World

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In today’s world, people rely on Google for everything, from local weather to fashion trends to how-to tips. So to get noticed, a company needs to be at the top of people’s… Read More

How Much Do You Need to Know About SEO?

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For a lot of businesses, search engine optimization (SEO) lies somewhere between rolling the dice and voodoo. They’re never sure if it worked and they sure don’t know how it works!  Some… Read More

Tips to Optimize Your Blog for Search

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There are multiple reasons to maintain an active blog for your business today. It should be fresh and engaging, communicate with your target audiences and give you maximum visibility in the search… Read More