How IKEA Successfully Integrated Its Direct Mail with Digital Channels

  • Author: admin
  • Posted on: March 27, 2015
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  The words on every marketer’s lips these days are multi-channel marketing (MCM). This means the use of a combination of channels for reaching your target audience, and it works well when it incorporates traditional methods of direct marketing. As part of IKEA’s comprehensive integrated marketing plan, the furniture giant recently set out to “re-invigorate” the mailbox by leveraging digital channels. Read More

How the Financial Services Industry Uses Direct Mail to Reach Consumers

  • Author: admin
  • Posted on: March 26, 2015
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  Every industry uses marketing methods in different ways, and sometimes there are benefits to be gained from knowing what others are doing. The financial services industry makes good use of direct mail, particularly when marketing to millennials. This flies in the face of current thinking that younger audiences are only reachable through digital marketing channels, so we took a look at how the industry is doing it and how well it’s working. Read More

Is Your Direct Mail Sinking in a Social Media-Driven World?

  • Author: admin
  • Posted on: November 29, 2014
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  With the intense focus on everything social these days, you might be wondering whether there’s still a place for direct mail in a social media-driven world. The answer is yes, if it’s done right. So what does “doing it right” actually mean, and how do you navigate the waters of the social seas without sinking? Don’t panic – there are ways to do it that will bring you a return on your direct marketing investment. Read More

Content Marketing Trumps the Super Bowl – Part 2

  • Author: admin
  • Posted on: February 9, 2014
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  The Super Bowl is probably the biggest marketing event of the year—so much so that we couldn’t cover all the brilliant content marketing tactics in a single blog post. Yesterday, we talked about how Doritos and SodaStream used online content to promote their Super Bowl ads. Today, we present two more companies, who switched things up and used the Super Bowl to promote their online content. Newcastle Brown Ale – If We Made It Read More

It’s Official: Content and Social Media Trump the Super Bowl for Marketing Power – Part 1

  • Author: admin
  • Posted on: February 7, 2014
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We’ve often talked about how traditional forms of advertisements such as TV commercials are no longer effective. People mute them, change the channel, or just don’t pay attention to them. But there’s one magical time of year when that’s not true: the Super Bowl. The Super Bowl Ad phenomenon is truly a stroke of marketing genius. Everyone looks forward to them—even those who don’t necessarily watch football. They’re clever, funny, have high production values, and often feature A-list celebrities. In fact, ads are so widely viewed that 30 seconds of Super Bowl airtime this year cost companies about $4 million. Read More

Top 5 Inbound Campaigns Of 2013

  • Author: admin
  • Posted on: January 20, 2014
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  It’s a new year, and with it come new opportunities for promoting your brand. It’s the perfect time to reevaluate your inbound marketing strategy, to see what worked over the last year and create new goals for the coming year. So while you’re examining and revising your campaign for 2014, it might be a good idea to seek inspiration from those who really nailed it in 2013. The website Search Engine People has put together a list of five great examples, in all different areas of inbound marketing.  Read More

3 Ways Joining Google+ Benefits Inbound Marketing

  • Author: admin
  • Posted on: January 18, 2014
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  In many respects, Google+ was a latecomer to the social media scene. It followed on the heels of Facebook, Twitter and LinkedIn after they were already well established, and for many months industry commentators thought it was dead in the water. Not so, as we’re starting to see more and more evidence that it’s quietly positioning itself to be much bigger than was originally expected. For any business practicing inbound marketing, joining Google+ is becoming almost a biological imperative. Why do we say that? Because here are four ways it will help your strategy get off the ground more than anything else possibly can. #1: Establish Authorship Read More

4 Ways To Make Content Marketing More Competitive In 2014

  • Author: admin
  • Posted on: January 15, 2014
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  You’re wrapping up 2013 (what a year!) and looking ahead to 2014. The economy is improving and the outlook for business is positive, so it’s going to be a good time to maximize the return on your inbound marketing activities. We predict that in the coming 12 months content marketing will become 10 times more competitive. What does this mean for you, and how can you get ahead of the masses? Here are four ways businesses can do so: Using unique material in content Remember when having a blog made you cool? And then when business blogging became a great marketing tool and a way to get Google to pay attention to your website? Words-plus-photo blogs will become the bare minimum in 2014, and you’ll need to use every possible method to improve your content marketing. Read More

3 Unmatchable New Year’s Resolutions To Boost Your 2014 Inbound Marketing Strategy

  • Author: admin
  • Posted on: December 20, 2013
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  We’re all familiar with the concept of New Year resolutions—you know, those great ideas you have in the heat of the moment as you ring in midnight with Auld Lang Syne? Getting fit, making more money, finding a new job, world peace and all that. Most resolutions last about as long as the first day of the new year. Why not make some resolutions you can keep, such as planning your inbound marketing strategy for 2014 ahead of the holidays? Here are the ones we recommend, if you want your business to be financially fit for the future. Read More

4 Critical Qualities To Look For In an Inbound Marketing Agency

  • Author: admin
  • Posted on: December 13, 2013
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  You’ve finally decided to focus on running your homebuilding business and leave the inbound marketing to someone else. Now, finding the right person or company is top priority, but you don’t know where to start. Does this sound familiar? We’ve all been there—looking for a service provider who knows their stuff, won’t rip us off and falls comfortably within our budget. Sadly, it’s something of a tall order to fill. It’s not impossible, though, as long as you go about searching scientifically and logically you can avoid the scammers and start what could be a beautiful relationship! Walking the Walk Read More