10 Advantages of a Well-Crafted Direct Mail Campaign

  • Author: admin
  • Posted on: August 18, 2015
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  Although there are many companies who turn to technology-based methods such as online advertising and emailing to reach clients, direct mail is known to be one of the most consistently successful methods of attracting potential customers. When a direct mailing campaign has been well planned, it is a simple and cost-effective way to gain the most out of your advertising efforts. Read More

3 Ways to Optimize your Direct Mail Campaigns

  • Author: admin
  • Posted on: July 2, 2015
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  Even though direct mail might seem less popular than it was in the past because of marketers using electronic media instead, it is still very different from the so-called “junk mail” of years gone by. These days, because of new production, format, and personalization options, direct mail has become a lot more relevant and interesting to those receiving it. Read More

Creating a Flawless Flow from Direct Mail to Email

  • Author: admin
  • Posted on: June 14, 2015
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  Many email icons landing in an open palm. Or rising up from the hand into a receptive cloud computing symbol. Business metaphor for online correspondence and mobile computing. Steel blue background. In recent months and years, direct mail has been making a quiet comeback. Consumer behavior is one reason because, as email marketing has become more prevalent, customers actually enjoy physical mail arriving at their homes. Read More

6 Most Common Direct Mail Mistakes Businesses Make

  • Author: admin
  • Posted on: June 5, 2015
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  It is an accepted fact that direct mail is one of the most efficient and successful ways to market a business. However, it is a difficult method of marketing to master, and unless you know how to do it properly, the mistakes you make can result in your marketing efforts being less successful than they could be. Here are 6 of the most common direct mail mistakes businesses make and how to avoid them, if you want to save money, time, and increase the success of your business, especially if you are new to the field. Read More