Top 5 Inbound Campaigns Of 2013

  • Author: admin
  • Posted on: January 20, 2014
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  It’s a new year, and with it come new opportunities for promoting your brand. It’s the perfect time to reevaluate your inbound marketing strategy, to see what worked over the last year and create new goals for the coming year. So while you’re examining and revising your campaign for 2014, it might be a good idea to seek inspiration from those who really nailed it in 2013. The website Search Engine People has put together a list of five great examples, in all different areas of inbound marketing.  Read More

WestJet’s Marketing Stunt Makes Holiday Dreams Come True

  • Author: admin
  • Posted on: December 12, 2013
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  The holiday season can be something of a double-edged sword for brand promotion. From presents to food to travel arrangements and more, it presents a huge opportunity for increased sales. It would be irresponsible not to take advantage of this and create marketing campaigns geared toward the holidays. However, when you do that, you also run the risk of looking like just another “greedy corporation,” that only cares about making a buck, rather than the spirit of the season. Well, who says you can’t care Read More