As a builder or remodeler, you understand how important it is to have a professional website. Your website can act as your portfolio, your business profile and can also attract new business. But with so many different builder websites, it’s important to design your website with search engine optimization in mind.
You may have been advised that you need good content, easy navigation and a site map for search engine spiders to sift through and rank your website. While this is all true, you also need to have graphics and videos that can help encourage your visitors to stay on your page longer. Oftentimes, you’ll have less than 10 seconds to grab a visitor’s attention—and what better way to do that than with a video, infographic or slideshow? With the right graphics and videos, you can achieve better search engine rankings, generate more leads and convert more of these leads into contracts.
Why Are Images And Videos Important On My Website?
Most people assume that website graphics are only incorporated into professional websites because they’re pretty. While images do make your site unique, they’re far more important than you might think. Pictures and videos not only make your website look better, they also make an audience more interactive. In addition to improved interaction, you can also improve your search engine optimization when you strategically place images on your web pages. Remember, people prefer to visit a website that has an even distribution of content and graphics. If they are overwhelmed when they arrive at your text-heavy landing page, they are likely to abandon the site before they even see what services you have to offer.
How Do Graphics Tie In With Search Engine Optimization?
The process of optimizing your website with images is called “image optimization.” If you use a search engine and type in a keyword, you will find that the search engine will display websites and images that relate to the keywords. As long as you have descriptions and an image alt tag, you can generate more traffic and improve your search engine rankings. When you have professional videos, you can keep your traffic on pages longer. Your statistics are something that both you and the search engines will review to determine relevance.
Just as content should remain relevant to your site, so should images. An image that is thrown in to add flare to a page will do little to inform or draw in potential customers. A slideshow of a floorplan you designed, however, or an infographic showing the phases of construction, will go a long way toward keeping visitors engaged and drawing in business.
What Type Of Images And Videos Should I Use?
There are a number of different images and videos you can place on your website. The key is choosing graphics that people will find interesting, informative, provocative and share-worthy. If you have how-to videos, videos showing the process of building a home, or videos with different home construction styles, you can show that you’re an authoritative figure in the industry. You can also inspire people to share these videos in social media networks such as Pinterest or encourage them to backlink to your site. Whichever avenue is used, the point is to provide content that’s irresistible so that visitor traffic and lead generation simultaneously increase.