Albert Einstein once defined insanity as, “Doing the same thing over and over and expecting different results.” He could have been talking about businesses. So many of us are like gerbils on a wheel, covering the same ground over and over and wondering why leads and sales are down.
It’s easy to ignore someone when you think you know already know everything about them. Are your customers ignoring you because they think you don’t have anything new to offer them?
There’s a good chance that your customers don’t actually know everything about you—and how you can help them. How can you let them know that it’s not just the “same old same old” with your business?
If you have a blog, you should occasionally talk about what’s new in your business. But when you do, always put it in the context of how it will benefit your customers (just because it’s new doesn’t make it good!).
You may want to send periodic emails to customers and prospects to keep them informed of new developments within your company that can benefit them. Just make sure you have their permission and that you give them the option to unsubscribe.
An occasional postcard mailing announcing a new development (with a link to a landing page that has more information) can be very effective too.
Think about what you’re doing to meet the needs of customers—and then tell them about it! Just make sure you make it about them and not you.
What are you doing today to get more leads and sales? What is your plan for 2011?