Let’s answer that question by first asking another question. Why are you looking for a printer in the first place? Most businesses in Colorado Springs don’t print things just to hang them on their office walls. Chances are, if you’re looking for a printer, you’ll want to do something with your printed materials when they’re done. And it’s likely that you’ll want to distribute your printed materials to your potential audience. And more often than not, that’s going to happen through the mail. That means you’ll want to make sure that what the printer gives you will meet the demanding specifications of the U.S. Post Office. If your printed pieces don’t meet the Post Office’s regulations, you can end up spending a lot more in postage than you need to.
Another thing to look for in your printer is someone who understands how your printed piece ties into your other marketing efforts. These days it’s not enough to simply mail something and hope for the best. Printing and mailing are too expensive for that. You need to make sure that your efforts are integrated. That means that what you do offline is coordinated with what you do online (email, web, blogs, landing pages). And while some printers also offer design services, they often tend to think in terms of print only—rather than a coordinated approach.
You’ll also want to make sure that your printer understands and meets your deadlines. It’s very likely that when you want something printed, you want it for a specific event. You have to be able to coordinate the arrival of your printed materials with a mailing schedule and perhaps a list rental.
These are all reasons that TMR Direct offers coordinated design, printing, list, and mailing services. We know that in order for you to be successful, you need to make sure all the parts of your marketing campaign are working together. We don’t look at your printing needs as a “stand-alone” event. We’re committed to helping you create the right mix of online and offline marketing. We know the importance of schedules and budgets and can work with you to get you exactly what you need.
And we know that managing all the moving parts and pieces can be a challenge. That’s why it’s nice to have all the schedules and budgets coordinated under one roof. We manage the details so you don’t have to.
Blog Post Written by Wes Powell
Wes Powell is the President of TMR Direct. TMR Direct’s desire is to provide you with the practical advice you need to be successful using direct mail and inbound marketing to generate traffic, leads, and ultimately customers.