Though direct mail is one of the most effective forms of traditional advertising, the pieces you send out don’t have to be traditional in nature. By infusing your direct mail campaign with exciting ideas and content, you’ll surprise your readers and magnify their responses.
Remember, because our culture is infused with technology, direct mail
is more powerful today than it ever has been before. Today, you can capture attention simply by marketing on a medium that isn’t as inundated with competitive ads. However, employing a direct mail marketing strategy that’s boring and lifeless can actually drive consumers away. It’s vital to infuse life into your direct mail campaign to excite customers into doing business with you. Here are seven brilliant ideas to consider incorporating into your direct mail campaign:
1. Try including a sample.
Whether it’s a mini shampoo packet or a square piece of carpet, consider including a sample in your direct mail marketing strategy to get the recipient’s attention. Consumers love freebies, and giving out free samples is a great way to keep your brand in the front of their minds as they need your products and services in the future.
2. Follow the three-a-piece rule.
3. Use colors.
4. Ask questions.
5. Get creative with packaging.
6. Follow content marketing strategies.
Once you have their attention with mysterious packaging, be sure to keep their focus by employing content creation practices into your marketing strategy. Remember, content marketing is just as effective in the physical world as it is in the digital one.
7. Use a newsletter.
Regularly sending out a newsletter via direct mail is a strong marketing strategy because it keeps customers in the loop with your business. Whether it’s the latest products and offerings or incredibly exciting announcements, newsletters are a way to humanize your brand and help consumers emotionally connect with your business.