Direct Mail Lists

As a marketer, you understand the importance of a good direct marketing mailing list. But, researching lists is time consuming. Whether you are doing direct mail or email, we act as your direct marketing list broker and can research and access both business and consumer lists for your campaign. Our data processing team can perform merge/purge, coding, genderization, splits, or other data work you require.

Already have a list?

Great! We can profile your list to better identify your target market. Once we have profiled your list we can hunt down a list that best matches your target market.

Business Mailing Lists (B2B)

Here is a summary of the three main sources for business to business lists:

Compiled Business Lists 

  • Drawn from public record sources (county records, directories, credit reporting agencies, etc)
  • Two primary compilers: infoUSA and Dunn & Bradstreet
  • Most other compiled business lists start with one of these two sources or local sources
  • Usually less expensive and may have multiple use privilege
  • Limited contact names (usually most reliable for owner/president)
  • Requires skilled advice to find the best list segment for your company (we can help!)
  • No usage reports available

Response Business Lists

  • Transaction source (subscription, mail order, catalog purchase, membership organization, online purchase or registration, survey data, etc.)
  • More targeted – based on purchase behavior or interest area
  • Broader contact name availability
  • Usage by other companies helps us predict whether it will work for you, especially companies that re-rent the list (called continuations); these give us an indication that the list works for them and, if they are somewhat like your company, may work well for you.

Master Files

  • Multiple transaction sources (multiple list owners contribute their data to a combined file with commoon characteristics)
  • Helps secure good, response-generated contacts even if your business is local, whereas single response lists may not have enough records to meet minimum order
  • More names to use later if the list works well

Consumer Mailing Lists (B2C)

Here is a summary of the three main sources for business to consumer lists:

Compiled Consumer Lists 

  • Drawn from public record sources (county records, census data, directories, credit reporting agencies, etc.) 
  • Many compilers with varying quality of data
  • The simplest compiled list is the “resident” list, but doesn’t include names (the delivery list used by the USPS)
  • Compiled lists are usually less expensive and may have multiple use privileges
  • Because they don’t show purchase behavior, they are usually less responsive than response lists
  • Requires skilled advice to find the best list segment for your use (we can help!)
  • Almost unlimited demographic selections mostly based on computer modeling or neighborhood data (age, income, presence of children, number of children, marital status, credit score, etc.)
  • May also include psychographic data (interests, political affiliations, religious, ethnicity and other factors) gathered from neighborhood modeling or survey sources
  • Limited usage reports available

Response-Based Consumer Lists

  • Transaction source (subscription, mail order, catalog purchase, membership organization, online purchase or registration, donation data, survey data, etc.)
  • More targeted – based on purchase behavior or interest area
  • Usage by other companies helps us predict whether it will work for you, especially companies that re-rent the list (called continuations); these give us an indication that the list works for them and, if they are somewhat like your company, may work well for you.
  • May be enhanced with demographic data (age, income, marital status, etc)