Capture new customers and grow your business with a double-edged approach using both “push” and “pull” marketing

Have you ever wondered what it would be like if your customers came looking for you? Well, now you can make it happen by using “pull” marketing methods to draw them in. Does that mean you no longer need to employ traditional forms of “push” marketing? Not at all. There’s a place for both methods in marketing, and the trick to knowing how to use them is to understand the buying process.

Download this e-book now and:

  • Learn how to help your buyer recognize the need for your product or service, find information and evaluate his alternatives.
  • Understand the difference between “push” and “pull” marketing and know which one to apply in various circumstances.
  • Discover how to help your buyer feel good about his purchase after the fact.
  • Realize why you need both strategies and recognize the danger of pinning your efforts on one or the other.