builder lead generation Archives

The Solution to Aligning Sales and Marketing for Builders

Author: admin
Posted on: November 28, 2012

As you increase the percentage of leads that originate from inbound marketing, effective alignment of sales and marketing becomes a critical area of organizational design. If the two… Read More

Turn Your Builder Blog into a Lead Generation Machine

Author: admin
Posted on: November 16, 2012

Building a blog is a lot like building a house or a commercial building. What you build and how you build it says a lot about how… Read More

7 Steps for Builder Lead Generation Online

Author: admin
Posted on: November 7, 2012

The old saying is, “If you build it, they will come.” Unfortunately, building is expensive and you have to find a customer to pay for it. This does present a sort of… Read More

How Home Builders Can Tailor Lead Nurturing Content for Different Audiences

Author: admin
Posted on: August 7, 2012

Successful lead nurturing can generate 50% more sales at a 33% lower cost. So why aren’t all home builders doing this? One of the most common reasons is a lack of content. … Read More