4 Ways To Make Content Marketing More Competitive In 2014

  • Author: admin
  • Posted on: January 15, 2014
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  You’re wrapping up 2013 (what a year!) and looking ahead to 2014. The economy is improving and the outlook for business is positive, so it’s going to be a good time to maximize the return on your inbound marketing activities. We predict that in the coming 12 months content marketing will become 10 times more competitive. What does this mean for you, and how can you get ahead of the masses? Here are four ways businesses can do so: Using unique material in content Remember when having a blog made you cool? And then when business blogging became a great marketing tool and a way to get Google to pay attention to your website? Words-plus-photo blogs will become the bare minimum in 2014, and you’ll need to use every possible method to improve your content marketing. Read More

4 Critical Qualities To Look For In an Inbound Marketing Agency

  • Author: admin
  • Posted on: December 13, 2013
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  You’ve finally decided to focus on running your homebuilding business and leave the inbound marketing to someone else. Now, finding the right person or company is top priority, but you don’t know where to start. Does this sound familiar? We’ve all been there—looking for a service provider who knows their stuff, won’t rip us off and falls comfortably within our budget. Sadly, it’s something of a tall order to fill. It’s not impossible, though, as long as you go about searching scientifically and logically you can avoid the scammers and start what could be a beautiful relationship! Walking the Walk Read More

Deck the Halls With Landing Pages For 2014 Lead Generation

  • Author: admin
  • Posted on: December 10, 2013
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  Back in 2011, industry commentators were blogging about “the rising importance of landing pages.” Well, guess what? Since then, the demand for good landing pages that deliver lead generation has risen exponentially. With the holidays coming up, there’s still time to deck the halls of your website, not with boughs of holly but with landing pages that convert your holiday traffic into viable leads for 2014. We took a look at where landing pages have come from, where they’re going and why they’ll get you anywhere you want to take your business. Read More

Let It Snow: 4 Reasons To Keep Content Marketing Alive In the Holidays

  • Author: admin
  • Posted on: December 5, 2013
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  It’s beginning to look a lot like Christmas, everywhere you go! And just like the song says, in just a few weeks’ time the holidays will be here. Or will they? Sure, there’ll be holiday decorations in your home and the stores, and many of your friends and family will be winding down to take a well-deserved break. But does that mean you can do the same, and just stop publishing content for a week or three? Surely, nobody’s going to notice if you do, right? Wrong! Here are four reasons why content marketing matters as much—if not more—during the holidays as any other time of year. Get yours all set up and then you can let it snow, baby, let it snow! Read More

6 Reasons Your Business Blogging Isn’t Working

  • Author: admin
  • Posted on: November 22, 2013
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  Blogging is one of the best methods of updating your company website on a regular basis. To rank well in search, it’s necessary to have fresh content frequently but let’s face it, you can only rewrite your copy so… Read More

Smart Ways To Repurpose Content And Save Money

  • Author: admin
  • Posted on: September 13, 2013
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Content marketing for your blog or website requires lots of material. Like house cleaning, you’re barely finished with it when you have to start all over again. And since… Read More

5 Ideas For Content Marketing On a Tight Budget

  • Author: admin
  • Posted on: June 16, 2013
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Content marketing is a necessity of business life. Don’t make the mistake of thinking that because you’re marketing to the retirement community you don’t need to deliver content. Research shows that… Read More

Blogging to Become a Thought Leader

  • Author: admin
  • Posted on: August 20, 2012
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People who are thought leaders are usually experts on particular subject matter or they have the ability to forecast trends both now and into the immediate future. Thought leadership is not who… Read More