QR Codes: Ubiquitous? Yes! Effective? Well . . .
If you’ve followed our posts for a while you’ve probably seen an article or two about Quick Response (QR) Codes. Chances are you’ve also seen QR… Read More
Marketing for Non-profits: Putting the Pieces Together
The changing face of marketing has certainly had an impact on non-profit organizations over the past few years. And while non-profits have their unique set of challenges when it comes to getting… Read More
New Marketing Tools: Don’t Paint Yourself Into a Corner
Sometimes we get so caught up and excited about new marketing tools that we lose sight of the big picture. And the big picture should always focus… Read More
Diving for pURLs Without Drowning: 8 Lifesaving Lessons
pURLS are pearls beyond price for the savvy marketer. Don’t let yours become just another chunk of calcium carbonate! How do you ensure that your pURLs will shimmer lustrously? The acronym “pURL”… Read More
Forget Diamonds! Go for the Purls!
In the 1949 Broadway production of Gentlemen Prefer Blondes, Carol Channing crooned that “Diamonds Are a Girl’s Best Friend”—wisdom that has gone undisputed ever since. But times have changed and there’s a… Read More
What Can Hansel & Gretel Can Teach Us About Multi-Channel Marketing?
So…pebbles or breadcrumbs? Which marketing technique do you prefer? Huh, you say? Hansel and Gretel were two enterprising kids in a tough predicament. Overhearing a nefarious plot to abandon them in the… Read More