Tag: digital marketing
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What’s the Recipe? Ingredients of a Successful Direct Marketing Campaign
Putting together a successful direct marketingcampaign takes more than a hit-and-miss approach. You can’t leave anything to chance, and it’s essential that you include the most important elements and that they all work together. Here are the three primary components that you need to ensure are rich, well-rounded and fully…
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The Role of Data in Direct Marketing
Data has become currency in direct marketing, and it’s going to stay that way for some time. It has always been valuable to have customer intelligence, but since the advent of digital marketing with its ability to track and measure, data has soared in value. It’s not only companies that…