Long or Short Copy: What Works Best for Direct Mail?

  • Author: admin
  • Posted on: February 27, 2015
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  There is a debate that has been going on in the world of direct mail marketing ever since people began using movable type. When it comes to getting your marketing message across to your desired audience, is long copy or short copy more effective? Which one works best? Read More

How to Write Great Direct Mail Content

  • Author: admin
  • Posted on: February 25, 2015
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  To successfully compete alongside other forms of marketing, direct mail campaigns should focus on engaging content. Everything from pulling the mail out of the mailbox to opening the envelope and reading should be an experience that is natural and relevant. Content marketing in direct mail doesn’t have to mean pages of passive script. Instead, it means focusing on sending mailings that make a difference in the lives of the recipients. Read More

8 Ways to Hook Readers into Reading Your Direct Mail

  • Author: admin
  • Posted on: November 11, 2014
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  Direct mail advertising often ends up in the trash. Figuring out how to avoid this with compelling written content is every marketer’s goal. The mailing needs a "hook:" a phrase, statement, or image that will draw in readers and convince them to read the rest of the paper. There are a number of factors that are important to an effective hook, and a few tips for writing a good hook are listed here. Read More