Tag: Direct Mail Marketing
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3 Reasons Direct Mail Still Matters in an Online Age
There was a time in the not-too-distant past when consumers (and businesses) got a little tired of all the direct mail pitches they were receiving. A big reason for that is that many businesses did a poor job of selecting their lists, crafting compelling offers, and giving consumers a good…
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How to Be SMART with Your Direct Mail Marketing Goals
For years direct mail has been an important component of any effective marketing strategy. And while the Internet has changed everything about the way business (and marketing) is done, direct mail still plays a crucial role, so businesses naturally want their direct mail efforts to be as effective as possible.
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How Do Direct Mailing Lists Work?
Talk to any direct mail expert and he or she will tell you that the list you use for your mailings is perhaps the most important single element in determining the success of your mailing. It’s what’s known in the industry as “The 40-40-20 Rule” (40% of your success…
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How Big Does My Direct Mailing Have to Be to Be Effective?
For many businesses the days of massive direct mailings are over. The increased costs of printing and postage for large direct mail efforts are simply prohibitive. But does the size of a mailing really matter—or can direct mail be effective on a smaller scale? Let’s be clear about something: When…